To commemorate the 90th anniversary of the Natural Resources Conservation Service (NRCS), I led the visual strategy and design for a nationwide awareness campaign celebrating the agency’s legacy and future. The campaign included a series of illustrated graphics, branded social media assets, commemorative presentation templates, and a short-form video highlighting NRCS’s impact on conservation and sustainable agriculture. Designed to engage both internal stakeholders and the public, the campaign emphasized storytelling through accessible visuals, cohesive branding, and platform-optimized content.

Client: USDA Natural Resources Conservation Service
Role: Lead Designer